Company Overview

BibBoards, founded by Brian Goodell in 2016, eliminated outdated safety pins by developing a reusable bib fastener. With patents, trademarks, and advanced printing technology, it became a key choice for endurance deports, earning recognition from Comcast.

The Challenge

BibBoards launched on Amazon in 2022 but lacked strategy and struggled to gain traction. By July 2024, revenue was $7K/month with TACoS over 30%. After partnering with Advancer, a full audit revealed key inefficiencies and a plan for scalable growth.

The Transformation

Within the first month, we took full control of their Amazon strategy, making immediate changes that set the stage for long-term success:


Eliminated wasteful ad spend by shutting down underperforming campaigns
Revamped product listings with optimized SEO and compelling copy

Enhanced conversion rates by updating images and refining content
These strategic shifts kickstarted a strong recovery, setting B’Leaf on a path to profitable growth.

Results

Revenue grew from $7K to over $110K

TACoS dropped from over 30% to below 17%

30 SKUs, 3 launches boosted ROAS to 7.94

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©2025 Advancer - Terms & Conditions - Privacy Policy - All rights reserved.

©2025 Advancer - Terms & Conditions - Privacy Policy - All rights reserved.

©2025 Advancer - All rights reserved.