Company Overview
BibBoards, founded by Brian Goodell in 2016, eliminated outdated safety pins by developing a reusable bib fastener. With patents, trademarks, and advanced printing technology, it became a key choice for endurance deports, earning recognition from Comcast.
The Challenge
BibBoards launched on Amazon in 2022 but lacked strategy and struggled to gain traction. By July 2024, revenue was $7K/month with TACoS over 30%. After partnering with Advancer, a full audit revealed key inefficiencies and a plan for scalable growth.
Results
Revenue grew from $7K to over $110K
TACoS dropped from over 30% to below 17%
30 SKUs, 3 launches boosted ROAS to 7.94