Health
Company Overview
Bodega Boyz is a cannabis lifestyle brand founded in Queens, New York, by childhood friends. Now a multi-state operator in seven markets including California, New York, Missouri, and Canada., it remains privately owned and focused on authenticity, quality, and innovation. Known for products like Deuces and Shorties, the brand blends cannabis, culture, fashion, and community.
The Challenge
Bodega Boyz sought to launch its new line of pre-rolled cones on Amazon, aiming to compete with established brands like RAW that have dominated the market for years. However, due to Amazon’s strict policies on tobacco-related products, every agency they previously worked with failed to successfully launch the products or navigate the platform’s restrictions.
Amazon does not allow direct advertising for these types of products, making visibility a major challenge. With no clear strategy in place, Bodega Boyz turned to Advancer to break through the platform’s barriers and establish its presence in a competitive space.
The Transformation
Advancer successfully launched Bodega Boyz where others couldn’t, breaking past restrictions and making it the only cannabis-related brand currently running ads on Amazon. By applying our proprietary systems, we enabled advertising visibility despite platform limitations, allowing Bodega Boyz to compete with brands that have dominated the space for years.
Additionally, we:
Launched and fully optimized the entire product catalog.
Successfully ran ads, becoming the only cannabis-related brand advertising on Amazon.
Implemented a multi-channel marketing and paid media strategy, tracking performance inside and outside Amazon for scalable, long-term growth.
