Sports & Outdoors
Company Overview
Houston Gun Holsters is a family-owned brand with 30+ years of expertise, established in the U.S. in 2014. Focused on Excellence, Security, and Leadership, they craft high-quality, handmade gun holsters offering protection, access, comfort, and competitive prices.
The Challenge
Houston Gun Holsters launched on Amazon in November 2023 but lacked strategy. Despite $14K+ December sales, overspending on ads led to unprofitability. With TACoS over 75% and poor SEO and visuals, they partnered with Advancer to build a sustainable, profitable business.
The Transformation
Within the first month, we took full control of their Amazon strategy, setting the stage for long-term profitability:
Eliminated wasteful ad spend by shutting down underperforming campaigns.
Revamped product listings with optimized SEO and compelling copy.
Expanded the catalog, launching additional products and restructuring parent ASINs for better visibility.
Resolved product confusion by clearly differentiating right- and left-hand options—eliminating negative reviews caused by unclear descriptions.
Enhanced conversion rates by updating images, adding detailed A+ Content, and strengthening the brand story.
Overhauled ad strategy to ensure Amazon compliance for advertising in the restricted firearms category, successfully getting ad approvals.
Implemented reseller management strategies to protect pricing and brand value.
Optimized logistics, reducing FBA fees by 6% to increase overall profitability.
